Pureology Strength Cure Blonde Shampoo tones and fortifies Brassy, Damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood.

Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide Colour Protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment. Ask more information about this product

Aqua / Water / Eau,Coco-Betaine,Disodium Laureth Sulfosuccinate,Sodium Cocoyl Isethionate,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Glycol Distearate,Sodium Chloride,Decyl Glucoside,Polyquaternium-10,Sodium Hydroxide,Parfum / Fragrance,Amodimethicone,Ppg-5-Ceteth-20,Citric Acid,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Carbomer,Ci 60730 / Acid Violet 43,Acrylates/Beheneth-25 Methacrylate Copolymer,Camelina Sativa Seed Oil,Butylene Glycol,Benzoic Acid,Tocopherol,Olea Europaea Fruit Oil / Olive Fruit Oil,Trideceth-6,Glycerin,Helianthus Annuus Seed Extract / Sunflower Seed Extract,Salicylic Acid,Magnesium Nitrate,Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol,Arginine,2-Oleamido-1,3-Octadecanediol,Cetrimonium Chloride,Poly(Linseed Oil),Benzophenone-4,Sodium Benzoate,Phenoxyethanol,Orchis Mascula Extract,Methylchloroisothiazolinone,Haematococcus Pluvialis Extract,Magnesium Chloride,Methylisothiazolinone,Caprylic/Capric Triglyceride,Potassium Sorbate Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.