Dia Color Titan Brown

A new palette of brown shades to augment your Dia colour business.

The perfect demi-permanent technology with 100% natural true-to-tone results and 3x more shine* to elevate your client’s brown hair.

Multi-reflective browns to add gloss and dimension for all hair types and textures.

*Instrumental test

Dia color, demi permanent colour

Dia color is an alkaline demi-permanent gloss colour with no ammonia. The portfolio includes 100% true-to-tone natural reflects.

Reverses melanin loss effects for 6 weeks of gloss color*:

Up to 70% grey coverage.

3x shinier hair**

Up to 92% natural origin formula***



*Instrumental & consumer tests

**Instrumental test