How many times a day do you hear your clients complaining of the negative effects their water has on their hair: Dry Hairness, breakage, dullness of colour and lack of shine? Backed by 7 years of research and 7 patents*, L’Oréal scientists worked hand in hand with hairdressers around the world to create Metal Detox. Research found that copper metals absorbed into the hair can cause a higher risk of breakage and unpredictable colour results during the colouring service. Metal Detox is a haircare innovation powered by Glicoamine. The patented technology helps to neutralize (de-activate) these excess copper metals in the hair, helping to prevent them from interfering with the colouring process. This award-winning mask is the final step in our Metal Detox service which should be used on your client’s hair after the Metal Detox Pre-Treatment Spray and shampoo for the best results. This mask was awarded best conditioner for coloured hair in the Cosmopolitan Beauty Awards 2021. Encourage your client to get the full service exclusively in salon, before ANY colour application to help prevent breakage and maintain colour. *Combing test. Pre-treatment, shampoo and masque vs classic shampoo on bleached hair

For optimal results, use after the anti-metal cleansing cream shampoo. Leave on for 1 minute. The texture is light to touch and easy to apply. For clients at home: use once a week in alternation with their regular daily Serie Expert conditioner. Ask more information about this product

For optimal results, use after the anti-metal cleansing cream shampoo. Apply evenly on shampooed and towel-dried hair. Leave on for 1 minute.