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Ditch The Fear! Go To The Max!


Introducing New Tonal Control BlondeMax

6 New High-Level Blonde Shades


Up to 105% shinier hair*!

Lasting up to 9 weeks!

*vs. lightened, unwashed hair


Ready To Level Up Your Blonde Game?

Join us on Monday, May 12th, virtually on L’Oréal Access for a live webinar with our Matrix educator, Laura Gangemi!


Even if you can't make the live session, you'll still get a recording afterward to watch whenever you have time. Just remember to register beforehand – that's how we'll send you the recording link!

Showcasing the new shades on a live model, our Matrix educator Laura, will be breaking down the key differences between Tonal Control and Super Sync, answering all your burning questions, and sharing pro tips.