WHAT IS IT
Bain Hydra-Glaze by Kérastase is a hydra-illuminating shampoo for long hair prone to frizz. It's specifically formulated with hyaluronic acid, glycolic acid and wild rose in oil to deliver glossier, smoother, and bouncier hair
TEXTURE
Transparent gel-like high-foaming texture
BENEFITS
- Gently clarifies scalp pores from stubborn sebum, leaving scalp breathable & delaying the next shampoo
- Cleanses fiber surface to reveal the cleanest shine
- Seals hair cuticles & hydrates to create a smooth regular surface able to reflect light
100H Anti-Frizz*
4 Days Glossy Hair*
100H Soft, Hydrated Hair*
87% More Hydratated*
*Instrumental test after application of the Bain + Fondant + Spray +Oil
WHO IS IT FOR?
For long hair prone to frizz
SHINE & SMOOTHNESS PERFECT EQUATION :
Smoothness & Shine is a precise equation : it's all about the mathematical balance between CLEANLINESS + CARE + FIBER ALIGNEMENT :
It is key to clean the hair without stripping it of its shine. To provide care that creates a perfect reflective hair surface, without weighing it down or blurring it's shine. And finally, to align all hair fibers to maximize light reflection.
BUSINESS OPPORTUNITY :
Did you know that SHINE is the N°2 expected benefit among Gen Z ? Their dream hair is shiny, smooth but always bouncy with a natural mouvement. Sounds like a Paraxode, but with a perfect equation of Cleanliness, Care, Fiber alignment, Gloss Absolu will give younger consumer dreamy, glossy, bouncy hair, with no weigh down.
SERVICE FUSIO DOSE :
To get that extra gloss, or extra anti-frizz protection, ask your hairdresser to pair Gloss Absolu routine with a special blend of Fusio Dose in salon.