Introducing Acidic Bonding Concentrate 24/7 Night & Day Serum, Redken’s 1st bonding serum that offers repair around the clock.

This revolutionary serum harnesses the power of Citric Acid, penetrating 7 layers deep to help strengthen and combat daily and nightly damage.


Healthy hair reigns supreme – we know it's the #1 client desire. But with a market flooded with repair solutions, how do you stand out?


With insights showing the growing demand for overnight routines - revealing them as the routine that delivers maximum efficacy for consumers - we have developed a transformative solution that merges the demand for healthy hair with the power of an around-the-clock treatment that can be used day and night!


Are you ready to elevate your salon with a game-changing approach that truly delivers?



UP TO 89% LESS BREAKAGE

3X SOFTER HAIR

UP TO 72% LESS FRIZZ AFTER 8 HOURS